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‘The Cloud’ and Other Dangerous Metaphors

'The Cloud' and Other Dangerous Metaphors - The Atlantic

As a concept, data constantly eludes crisp definition…

The collection of personal data is now ubiquitous, and people are starting to pay attention. But data-collection policies have been built primarily on what we technically can do, rather than what we should do.

Underlying the discussion has been a tangle of big, thorny questions: What policies should govern the use of online data collection, use, and manipulation by companies? Do massive online platforms like Google and Facebook, who now hold unprecedented quantities of sensitive behavioral data about people and groups, have the right to research and experiment on their users? And, if so, how and to what extent should they be permitted to do so?

‘The Cloud’ and Other Dangerous Metaphors – The Atlantic.