Earlier this year, the UK-based non-profit organization Media Standards Trust created the website Churnalism as a tool to determine when “journalism” is actually just a cut-and-pasted press release. Here’s how it works: you enter the text of a press release into the site’s “Churn Engine” which searches its article database to find the articles with the worst “Churn Rating,” i.e. the most egregious copying of the press releases.
Tracking churn, via MOBYLIVES
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