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Marketing Topics - Books, E-Books, and Videos

Marketing Plans

Videos

Marketing Strategy. Inc., 2014. Business Education in Video, 

https://dewey.waubonsee.edu/login?url=https://search.alexanderstreet.com/busv/view/work/2463640.

 Online Marketing. Inc., 2014. Business Education in Video,  

https://dewey.waubonsee.edu/login?url=https://search.alexanderstreet.com/busv/view/work/2463658.

 Market Research. Inc., 2014. Business Education in Video

https://dewey.waubonsee.edu/login?url=https://search.alexanderstreet.com/busv/view/work/2463629.

What Is the `Moneyball' of Marketing? Bloomberg, 2013. Business Education in Video,

https://dewey.waubonsee.edu/login?url=https://search.alexanderstreet.com/busv/view/work/2389969.

 

E-books

Title: Research on Main Street using the web to find local business and market information

https://library.waubonsee.edu/ckey/145850

Title: Market intelligence how and why organizations use market research

https://library.waubonsee.edu/ckey/71819

Title: Market research in practice a guide to the basics

https://library.waubonsee.edu/ckey/71823

Title: Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns

https://library.waubonsee.edu/ckey/111835

Title: The marketing plan how to prepare and implement it

https://library.waubonsee.edu/ckey/145285

Title: Building a marketing plan a complete guide

https://library.waubonsee.edu/ckey/146045

Title: Understanding social media : how to create a plan for your business that works

https://library.waubonsee.edu/ckey/222750

 

Segmentation

 

Title: Niche envy marketing discrimination in the digital age

Author: Turow, Joseph.

https://library.waubonsee.edu/ckey/115889

 

Title: What is marketing?

Author: Harvard Business School. Press.

https://library.waubonsee.edu/ckey/78995

 

Title: Pricing segmentation and analytics

Author: Bodea, Tudor.

https://library.waubonsee.edu/ckey/147637

 

Marketing Mix


E-book - Reference Sources

Truell, Allen D. "Marketing Mix." Encyclopedia of Business and Finance. 3rd ed. vol. 2, Macmillan Reference USA, 2014, pp. 518-522. Gale Virtual Reference Libraryhttp://go.galegroup.com/ps/i.do?id=GALE%7CCX3727500217&v=2.1&u=nilrc_wcc&it=r&p=GVRL&sw=w.

"The Four Ps (Marketing Mix)." Worldmark Global Business and Economy Issues, edited by Miranda Herbert Ferrara. vol. 1, Gale, 2015, pp. 111-117. Gale Virtual Reference Library, http://go.galegroup.com/ps/i.do?id=GALE%7CCX3727500217&v=2.1&u=nilrc_wcc&it=r&p=GVRL&sw=w.

Title: Mastering marketing a comprehensive introduction to the skills of developing and defending your company's revenue

Author: Ruskin-Brown, Ian.

https://library.waubonsee.edu/ckey/117267

 

 

Breakeven point


"Break-Even Analysis." Encyclopedia of Small Business, edited by Virgil L. Burton, III. 4th ed., vol. 1, Gale, 2011, pp. 133-134. Gale Virtual Reference Library, http://go.galegroup.com/ps/i.do?id=GALE%7CCX2343700067&v=2.1&u=nilrc_wcc&it=r&p=GVRL&sw=w&asid=05ca302bfdbae389463b291dbaeea0d4.

 

Starting a business

Videos

Building a Brand. Inc., 2014. Business Education in Video

https://dewey.waubonsee.edu/login?url=https://search.alexanderstreet.com/busv/view/work/2458903.

 

Financing Your Start-Up. Inc., 2014. Business Education in Video

https://dewey.waubonsee.edu/login?url=https://search.alexanderstreet.com/busv/view/work/2469216.

 

Are You Ready to Start a Business? Inc., 2014. Business Education in Video,

https://dewey.waubonsee.edu/login?url=https://search.alexanderstreet.com/busv/view/work/2457081.

 

E-books

Title: The successful entrepreneur American dream done right

Author: Anastasi, Thomas E.

https://library.waubonsee.edu/ckey/137510

Title: Starting your business

Author: Dunung, Sanjyot P.

https://library.waubonsee.edu/ckey/144969

Title: Encyclopedia of new venture management

Author: Marvel, Matthew R.

https://library.waubonsee.edu/ckey/148350

 

Downsizing employees

 

Title: Letting people go the people-centered approach to firing and laying off employees

Author: Shlosberg, Matt.

https://library.waubonsee.edu/ckey/145085


Title: 
Healing the wounds overcoming the trauma of layoffs and revitalizing downsized organizations

Author: Noer, David M., 1939-

https://library.waubonsee.edu/ckey/143811

 

John's Test Embed - Confidentiality

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