Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday human experiences and major historical events. Our search engine excelled at surfacing breaking news and events in real time, and our search index infrastructure reflected this strong emphasis on recency. But our long-standing goal has been to let people search through every Tweet ever published.
This new infrastructure enables many use cases, providing comprehensive results for entire TV and sports seasons, conferences (#TEDGlobal), industry discussions (#MobilePayments), places, businesses and long-lived hashtag conversations across topics, such as #JapanEarthquake, #Election2012, #ScotlandDecides, #HongKong,#Ferguson and many more. This change will be rolling out to users over the next few days.
It is really not much more complicated than this:
Google Pays Apple $1 Billion A Year To Be Default Search Provider On iOS.
$1 Billion a year to be Apple’s search default. So, I guess there is money to be made in search (and retrieval)…
…if you are Apple.
Why does Amazon now have customers do the search chores it used to do for them, and in innovative ways?
Danny Sullivan of Search Engine Land says:
The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted yesterday over whether it somehow favors Google+. I can see now that it clearly does, even more than I thought.
So be very aware, please.
From Google’s own Search blog:
Behind the simplicity of Google search is a complex set of algorithms that expands and improves the query you’ve typed to find the best results. Automatic spelling correction ([vynal] to “vinyl”) and substituting synonyms (matching [pictures] to “photos”) are just two examples of the improvements we make.
In most cases, Google’s algorithms make things better for our users – but in some rare cases, we don’t find what you were looking for…
Since then, we’ve received a lot of requests for a more deliberate way to tell Google to search using your exact terms. We’ve been listening, and starting today you’ll be able to do just that through verbatim search. With the verbatim tool on, we’ll use the literal words you entered without making normal improvements…
You can access the verbatim search tool under “More search tools” on the left-hand side.