Tag Archives: influence

How Much Does a Review in the NY Times Book Review Matter?

The front page of the New York Times Book Review has always been—and continues to be—a much coveted spot for authors and publishers alike. But just how much does a Book Review cover affect a book’s sales in today’s publishing climate

PW found that the Gray Lady still has influence in the minds of readers, though not nearly on a big enough scale to seriously alter a book’s fortunes…

How Much Does the Times Book Review Matter?.