Did you know if “every household in the United States replaced just one roll of virgin fiber toilet paper (500 sheets) with 100% recycled ones, we could save 423,900 trees”? (National Resources Defense Council Sept. 2006)  Production of the cushy tissue Americans’ prefer–called the Charmin effect–also uses more water and increases the level of chemicals released into the environment due to the chlorine bleaching process. Environmental groups like Greenpeaceand NRDC have come up with lists to help consumers make eco-friendly choices when it comes to their TP purchases.