Item Display - Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment

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  Title

  Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment

  Author

  Salkowitz, Rob, 1967-  

  Publisher:

  McGraw-Hill,

  Pub date:

  c2012.

  Pages:

  viii, 292 p. :

  ISBN:

  9780071797023

  Item info:

  1 copy available at Aurora Campus.
  

  • Holdings

    Holdings

    Aurora Campus	Copies	Material	Location	Map
    PN6714 .S255 2012	1	Book	Featured Resources Display

• MARC Record

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  ISBN:

  9780071797023 (alk. paper)

  ISBN:

  (ISBN invalid)9780071797030 (e-ISBN)

  ISBN:

  0071797025 (alk. paper)

  ISBN:

  (ISBN invalid)0071797033 (e-ISBN)

  Personal Author:

  Salkowitz, Rob, 1967-

  Title:

  Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.

  Publication info:

  New York : McGraw-Hill, c2012.

  Physical description:

  viii, 292 p. : ill. ; 24 cm.

  Contents:

  Five days in July -- Note for business readers -- Day Zero : Hoteloween -- Wednesday : preview. Backing into the future ; Setup ; Welcome to Comic-Con -- Thursday : liftoff. Larger than life : superheroes and the future of the man of tomorrow ; Camp breaking dawn and the twilight of the boys club ; Strange synergies : what do sitcoms, buddy cops, and talking dogs have to do with comics? ; After hours : the twenty-first-century comics publishing business -- Friday : escape velocity. Hall H : transmedia overdrive ; Artists at the circus ; are alt.comics part of pop culture? ; The future of nostalgia : how fans co-create their media experience ; After hours : the Eisner Awards -- Saturday : peak geek. Gaming the system : comics, video games, and the mass marketing of geek culture ; The golden age : life in the dealer's room ; Casual fans : Mic and Emily's day ; After hours : trickster and the backlash -- Sunday : to infinity and beyond. Storming the gates : comics in schools, libraries, and museums ; Transcultural transmedia : the new global face of comics ; Digital destiny : atoms, bits, and dollars ; After hours : dead dogs and Englishmen -- Just wait till next year. Four paths to the future ; Endless summer ; Ghost world ; Infinite crisis ; Expanding multiverse ; Strategies for success.

  Held by:

  AURORA

  Subject term:

  Comic books, strips, etc.--Authorship--Marketing.

  Subject term:

  Comic books, strips, etc.--Marketing.

  Subject term:

  Comic books, strips, etc.--Technological innovations.

  Subject term:

  Popular culture--Economic aspects.

  Subject term:

  Webcomics.

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