Item Display - Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing

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  Title

  Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing

  Author

  Morrison, Terri.  

  Publisher:

  McGraw-Hill,

  Pub date:

  c2012.

  Pages:

  xvii, 284 p. ;

  ISBN:

  9780071714044

  Item info:

  1 copy available at Sugar Grove Campus --Todd Library.
  

  • Holdings

    Holdings

    Sugar Grove Campus --Todd Library	Copies	Material	Location	Map
    HF5389 .M674 2012	1	Book	Available, On shelf

• MARC Record

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  ISBN:

  9780071714044 (alk. paper)

  ISBN:

  0071714049 (alk. paper)

  ISBN:

  (ISBN invalid)9780071718417 (e-ISBN)

  ISBN:

  (ISBN invalid)0071718419 (e-ISBN)

  029:

  AU@ 000047561283

  029:

  NZ1 13976280

  Personal Author:

  Morrison, Terri.

  Title:

  Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing / by Terri Morrison, Wayne A. Conaway.

  Publication info:

  New York : McGraw-Hill, c2012.

  Physical description:

  xvii, 284 p. ; 23 cm.

  General Note:

  Includes index.

  Contents:

  Argentina -- Australia -- Brazil -- Canada -- China -- France -- Germany -- India -- Indonesia -- Italy -- Japan -- Mexico -- Russia -- Saudi Arabia -- South Africa -- South Korea -- Turkey -- United Arab Emirates -- United Kingdom -- United States of America -- Appendix A. International dining, drinking, and delicacies -- Appendix B. Dangerous diversions and reliable trade resources.

  Summary:

  How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.

  Held by:

  TODD

  Subject term:

  Business etiquette.

  Subject term:

  Business communication.

  Subject term:

  Intercultural communication.

  Subject term:

  Marketing--Cross-cultural studies.

  Added Entry-Personal Name:

  Conaway, Wayne A.

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