Item Display - Sleights of mind : what the neuroscience of magic reveals about our everyday deceptions

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  Title

  Sleights of mind : what the neuroscience of magic reveals about our everyday deceptions

  Author

  Macknik, Stephen L.  

  Publisher:

  Henry Holt and Co.,

  Pub date:

  2010.

  Pages:

  x, 291 p. :

  ISBN:

  9780805092813

  Item info:

  1 copy available at Sugar Grove Campus --Todd Library.
  

  • Holdings

    Holdings

    Sugar Grove Campus --Todd Library	Copies	Material	Location	Map
    QP495 .M33 2010	1	Book	New Book Display

• MARC Record

  Full View From Catalog

  ISBN:

  9780805092813 (hc)

  ISBN:

  0805092811

  029:

  HEBIS 22980554X

  029:

  AU@ 000045891134

  029:

  NZ1 13515946

  029:

  CHRRO R005715806

  Personal Author:

  Macknik, Stephen L.

  Title:

  Sleights of mind : what the neuroscience of magic reveals about our everyday deceptions / Stephen L. Macknik and Susana Martinez-Conde ; with Sandra Blakeslee.

  Edition:

  1st ed.

  Publication info:

  New York : Henry Holt and Co., 2010.

  Physical description:

  x, 291 p. : ill. ; 25 cm.

  Contents:

  The woman in the chameleon dress: visual illusions and magic -- The secret of the bending spoon: why magicians watch their angles -- The brother who faked a dome: visual illusions in art and science -- Welcom to the show but please leave on your blinders: cognitive illusions -- The gorilla in your midst: more cognitive illusions -- The ventriloquist's secret: multisensory illusions -- The Indian rope trick: memory illusions -- Expectations and assumptions: how magicians make ASSes of U and Me -- May the force be with you: the illusion of choice -- Why magic wands work: illusory correlations, superstition, hypnosis, and flimflam -- The Magic Castle -- Will the magic go away?

  Summary:

  Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.--From publisher description.

  Held by:

  TODD

  Subject term:

  Optical illusions.

  Subject term:

  Magic tricks.

  Subject term:

  Neurosciences.

  Added Entry-Personal Name:

  Martinez-Conde, S. (Susana)

  Added Entry-Personal Name:

  Blakeslee, Sandra.

  HTTP:

  http://catdir.loc.gov/catdir/enhancements/fy1113/2010030116-b.html

  HTTP:

  http://catdir.loc.gov/catdir/enhancements/fy1113/2010030116-d.html

  HTTP:

  http://catdir.loc.gov/catdir/enhancements/fy1113/2010030116-s.html

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