Item Display - No logo : no space, no choice, no jobs

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• Bibliographic Information

  Title

  No logo : no space, no choice, no jobs

  Author

  Klein, Naomi, 1970-  

  Publisher:

  Picador,

  Pub date:

  2010, c2009.

  Pages:

  xli, 502 p. :

  ISBN:

  9780312429270

  Item info:

  1 copy available at Sugar Grove Campus --Todd Library.
  

  • Holdings

    Holdings

    Sugar Grove Campus --Todd Library	Copies	Material	Location	Map
    HD2755.5 .K575 2010	1	Book	Available, On shelf

• MARC Record

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  ISBN:

  9780312429270 (pbk.)

  ISBN:

  0312429274 (pbk.)

  Personal Author:

  Klein, Naomi, 1970-

  Title:

  No logo : no space, no choice, no jobs / Naomi Klein.

  Edition:

  10th anniversary ed., 3rd ed.

  Publication info:

  New York : Picador, 2010, c2009.

  Physical description:

  xli, 502 p. : ill. ; 21 cm.

  Contents:

  New branded world -- The brand expands : how the logo grabbed center stage -- Alt. everything : the youth market and the marketing of cool -- The branding of learning : ads in schools and universities -- Patriarchy gets funky : the triumph of identity marketing.

  Summary:

  First published before the World Trade Organization protests in Seattle, this book is a work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein details the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.--From publisher 's description.

  Held by:

  TODD

  Subject term:

  International business enterprises--Political aspects.

  Subject term:

  International business enterprises--Public opinion.

  Subject term:

  Brand name products--Political aspects.

  Subject term:

  Brand name products--Public opinion.

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