Item Display - Brand driven : the route to integrated branding through great leadership

Item Details

• 
• Place Hold
• Find more by this author
• Find more on these topics
• Nearby items on shelf
• Persistent Link
• Cite This (from OCLC)
• Show on Mobile

• Item Information
• Catalog Record
• Current Content
• Preview This

• Bibliographic Information

  Title

  Brand driven : the route to integrated branding through great leadership

  Author

  LePla, F. Joseph, 1955-  

  Publisher:

  Kogan Page,

  Pub date:

  2003.

  Pages:

  xvi, 334 p. :

  ISBN:

  0749437979

  Item info:

  1 copy available at Sugar Grove Campus --Todd Library.
  

  • Holdings

    Holdings

    Sugar Grove Campus --Todd Library	Copies	Material	Location	Map
    HD69 .B7 L467 2003	1	Book	Available, On shelf

• MARC Record

  Full View From Catalog

  ISBN:

  0749437979

  ISBN:

  9780749437978

  029:

  IG# 0749437979

  029:

  NZ1 7291226

  029:

  AU@ 000025091833

  029:

  AU@ 000024389864

  029:

  IG# 9780749437978

  029:

  UNITY 024170712

  029:

  UKELG 0749437979

  029:

  UKJSY 0749437979

  029:

  DEBBG BV016515842

  029:

  LGL 0749437979

  029:

  SCCLH 0749437979

  Personal Author:

  LePla, F. Joseph, 1955-

  Title:

  Brand driven : the route to integrated branding through great leadership / F. Joseph LePla, Susan V. Davis & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.].

  Publication info:

  London ; Sterling, VA : Kogan Page, 2003.

  Physical description:

  xvi, 334 p. : ill. ; 25 cm.

  Contents:

  Pt. I. Brand Driven: The Route to Integrated Branding Through Great Leadership -- Ch. 1. Why Take the Trip? -- Ch. 2. Determine Your Destination -- Ch. 3. Tools for Navigation -- Ch. 4. Are You Road Ready? -- Ch. 5. Plan the Itinerary -- Ch. 6. Communicate Your Destination -- Ch. 7. Rules of the Road -- Ch. 8. What Are You Driving? -- Ch. 9. Rev Your Engines -- Ch. 10. Keep People Moving -- Ch. 11. Landmarks Along the Way -- Ch. 12. Are We There Yet? -- Pt. II. Excursions -- Specific Application of Living the Integrated Brand -- Ch. 13. Rerouting Existing Organisations -- Ch. 14. The Start-Up Leader's Journey -- Ch. 15. The Non-Profit Leader's Journey -- Ch. 16. The Healthcare Leader's Journey

  Held by:

  TODD

  Subject term:

  Branding (Marketing)

  Subject term:

  Leadership.

  Added Entry-Personal Name:

  Davis, Susan V. (Susan Voeller), 1966-

  Added Entry-Personal Name:

  Parker, Lynn M., 1956-

  HTTP:

  http://catdir.loc.gov/catdir/enhancements/fy0715/2003001624-d.html

  HTTP:

  http://catdir.loc.gov/catdir/enhancements/fy0912/2003001624-b.html

  HTTP:

  http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010206186&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

• Current Content

  Loading...

• Preview This