Item Display - A dictionary of marketing [electronic resource]

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  Title

  A dictionary of marketing [electronic resource]

  Author

  Doyle, Charles, 1959-  

  Publisher:

  Oxford University Press,

  Pub date:

  c2011.

  Pages:

  x, 436 p. :

  ISBN:

  9780191727962

  Item info:

  1 copy available at Sugar Grove Campus --Todd Library.
  

  • Holdings

    Holdings

    Sugar Grove Campus --Todd Library	Copies	Material	Location	Map
    HF5412 .D69 2011	1	Electronic Reference Book	Electronic Resource

• MARC Record

  Full View From Catalog

  ISBN:

  9780191727962 (electronic book)

  ISBN:

  (ISBN invalid)9780199590230

  Personal Author:

  Doyle, Charles, 1959-

  Title:

  A dictionary of marketing [electronic resource] / Charles Doyle.

  Publication info:

  Oxford ; New York : Oxford University Press, c2011.

  Physical description:

  x, 436 p. : ill. ; 20 cm.

  Series Statement:

  (Oxford paperback reference)

  Summary:

  Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.

  Held by:

  TODD

  Subject term:

  Marketing--Dictionaries.

  Subject term:

  Marketing--Terminology.

  Subject term:

  Marketing. swd

  Electronic access:

  Available via Oxford digital reference shelf. Click here to access

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