Item Display - Encyclopedia of major marketing campaigns [electronic resource]

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  Title

  Encyclopedia of major marketing campaigns [electronic resource]

  Author

  Riggs, Thomas, 1963-  

  Publisher:

  Gale,

  Pub date:

  2007.

  ISBN:

  9781414406077

  Item info:

  1 copy available at Sugar Grove Campus --Todd Library.
  

  • Holdings

    Holdings

    Sugar Grove Campus --Todd Library	Copies	Material	Location	Map
    (97516.1)	1	Electronic Reference Book	Electronic Resource

• MARC Record

  Full View From Catalog

  ISBN:

  9781414406077 (electronic book)

  ISBN:

  141440607X (electronic book)

  ISBN:

  9780787673567

  ISBN:

  0787673560

  Title:

  Encyclopedia of major marketing campaigns [electronic resource] / Thomas Riggs, editor.

  Publication info:

  Detroit, Mich. : Gale, 2007.

  Series Statement:

  (Gale virtual reference library)

  Summary:

  An annual publication that profiles important marketing campaigns of the 20th century.

  Held by:

  TODD

  Subject term:

  Electronic book.

  Subject term:

  Advertising campaigns--United States--History--20th century.

  Subject term:

  Advertising campaigns--United States--History--21st century.

  Subject term:

  Marketing--United States--History--20th century.

  Subject term:

  Marketing--United States--History--21st century.

  Added Entry-Personal Name:

  Riggs, Thomas, 1963-

  Added Entry-Corporate Name:

  Gale Group.

  HTTP:

  Available for Waubonsee Community College via Gale Virtual Reference Library. Click here to access

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