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  Title

  The one-day marketing plan : organizing and completing a plan that works

  Author

  Hiebing, Roman G.  

  Publisher:

  McGraw-Hill,

  Pub date:

  c2004.

  Pages:

  xx, 323 p. ;

  ISBN:

  0071395229

  Item info:

  1 copy available at Sugar Grove Campus --Todd Library.
  

  • Holdings

    Holdings

    Sugar Grove Campus --Todd Library	Copies	Material	Location	Map
    HF5415.13 .H518 2004	1	Book	Available, On shelf

• MARC Record

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  ISBN:

  0071395229 (pbk. : alk. paper)

  ISBN:

  9780071395229 (pbk. : alk. paper)

  029:

  YDXCP 2020403

  029:

  NZ1 8338489

  029:

  AU@ 000025384955

  029:

  AU@ 000026262435

  Personal Author:

  Hiebing, Roman G.

  Title:

  The one-day marketing plan : organizing and completing a plan that works / Roman G. Hiebing Jr. and Scott W. Cooper.

  Edition:

  3rd ed.

  Publication info:

  New York : McGraw-Hill, c2004.

  Physical description:

  xx, 323 p. ; 28 cm.

  General Note:

  Includes index.

  Contents:

  The business review -- How to prepare a business review -- Problems and opportunities -- Sales objectives -- Target markets and marketing objectives -- Brand positioning -- Marketing strategies -- Communication goals -- Product/naming/packaging -- Pricing -- Distribution -- Personal selling/service -- Promotion/events -- Advertising message -- Advertising media -- Internet media -- Merchandising -- Public relations -- Marketing budget, payback analysis, and marketing calendar -- Plan execution -- Plan evaluation.

  Held by:

  TODD

  Subject term:

  Marketing--Management.

  Subject term:

  Strategic planning.

  Added Entry-Personal Name:

  Cooper, Scott W.

  HTTP:

  http://catdir.loc.gov/catdir/description/mh051/2004005636.html

  HTTP:

  http://catdir.loc.gov/catdir/bios/mh041/2004005636.html

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