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Item Display - Ethical chic : the inside story of the companies we think we love
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"94371 {ckey}"
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Title
Ethical chic : the inside story of the companies we think we love
Author
Hawthorne, Fran.
Publisher:
Beacon Press,
Pub date:
c2012.
Pages:
xxvi, 181 p. ;
ISBN:
9780807000946
Item info:
1 copy available at Aurora Campus.
Holdings
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Aurora Campus
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HD2785 .H37 2012
1
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ISBN:
9780807000946 (alk. paper)
ISBN:
0807000949 (alk. paper)
Personal Author:
Hawthorne, Fran.
Title:
Ethical chic : the inside story of the companies we think we love / Fran Hawthorne.
Publication info:
Boston : Beacon Press, c2012.
Physical description:
xxvi, 181 p. ; 24 cm.
Contents:
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
Held by:
AURORA
Subject term:
Corporations--Moral and ethical aspects--United States--Case studies.
Subject term:
Business ethics--United States--Case studies.
Subject term:
Social responsibility of business--United States--Case studies.
Subject term:
Corporate image--United States--Case studies.
Subject term:
Brand loyalty--United States--Case studies.
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